Fly for it!

“Fly for it!” is JAL’s new slogan for 2020 and beyond. The endless efforts of athletes who challenge themselves resonate with the efforts of JAL to become the most valued and preferred airline. The slogan represents the valiant spirits of the people running towards their dreams.

To further share this vision with the world, JAL will provide opportunities through various events and communication initiatives, which will encourage everyone to take action and tackle their challenges.


JAL creates
various projects
in an effort
to liven up Japan.


Let's elevate ourselves
through sports.

We conduct various sports-related projects to promote engagement for everyone including children, adults and those with or without special needs. Our initiatives include sports ability evaluation workshops to measure sports abilities to find the sport that best suits each child's strength. One of the project is to discover the next generation athletes. JAL will continue to work for Japan's growth into a society where the next generation athletes can challenge the world.


Create something new.
Inspire one another and
make an impact.

We are proactive in creating assets of JAL together with you. Examples of such initiatives include opportunities for you to take part in the design selection process for JAL's new uniforms and seeking ideas from the public for the design of scarves worn by cabin attendants and airport customer service agents in 2020.


Travel the world
with JAL
and expand
your horizon.

Looking forward to the future in 2020 and after, JAL is tirelessly working to make every flight a pleasant one. Adopting cutting-edge technologies at airports and in cabins, improving in-flight meals and integrating environmental considerations into service, JAL will make every touchpoint with our customers an opportunity to interact with people from all over the world and for them to experience the unique charm of Japan.

Days to Olympic Games Tokyo 2020
Days to Tokyo 2020 Paralympic Games

Japan Airlines is an Official Airline Partner
of the Olympic and Paralympic Games Tokyo 2020.